My Story
Originally from Egypt, I grew up in Saudi Arabia, studied interior architecture in California, worked in Egypt, and eventually made my way to Montreal for a master's in User Experience.
I came to UX from interior design, and the pivot made complete sense to me. My favorite part of designing a space was never the mood board and design aesthetics it was sitting with the client, understanding how they'd actually live in it and use it, and letting that shape every design decision. Functional first, beautiful always. UX is exactly the same thing, just on a different canvas.
I can't design without research and a strategy not because I have to, but because that's where the real work is. I love the moment an insight reframes everything. And I love what comes after: the impact, the change, the thing that actually works.
What I Believe
When I’m Not Working
Outside of work, I'm usually hunting for the best café in whatever city I'm in (evaluating the space as much as the coffee), eating through cuisines I haven't tried yet, getting voluntarily tortured on a Lagree megaformer, or planning a trip somewhere that'll teach me something new.
Hover to pause

Presenting thesis at HEC Montreal

Mile-end cafes <3

Most perfect walks in MTL

1st Personality - Curly

Obsession

Best MTL season

My master's ride or die bestie

My favorite cuisine

Finding the best coffee shops

NYC escape

Homemade qatayef

Presenting thesis at HEC Montreal

Mile-end cafes <3

Most perfect walks in MTL

1st Personality - Curly

Obsession

Best MTL season

My master's ride or die bestie

My favorite cuisine

Finding the best coffee shops

NYC escape

Homemade qatayef

Best pain perdu in MTL

My favorite torture and community

Mile-end walks end up with flowers

2nd Personality - Straight

Pichai - insanely good

Lebanese fatteh <3

Summer activities

Favorite work place

Favorite manoushe

Best pain perdu in MTL

My favorite torture and community

Mile-end walks end up with flowers

2nd Personality - Straight

Pichai - insanely good

Lebanese fatteh <3

Summer activities

Favorite work place

Favorite manoushe
